On the 10th, Zero to Seven announced that its specialized skincare brand for sensitive infants and toddlers, Royal Court Selects, secured the top position in the Best New Product category for both Baby Moisture Lotion and Baby Moisture Cream at the 2026 Hwahae Awards. This acknowledgment marks a significant affirmation of the brand's strategic focus on meeting the unique needs of delicate skin.

The Hwahae Awards are distinguished in the K-beauty landscape for their reliance on consumer-generated reviews and ratings, ensuring that the winner's list reflects genuine user experiences. The recent awards evaluated over 160,000 products, gathering approximately 280,000 reviews from November of the previous year to April of this year, underscoring the increasing demand for products that balance efficacy with gentle formulations.

Royal Court Selects has revitalized its core moisturizing line, ‘Premium’, under a new ‘Baby’ branding that emphasizes enhanced skin barrier care and vegan-friendly ingredients. This strategic repositioning not only caters to contemporary consumer expectations regarding sustainability but also enables the brand to tap into the growing segment of parents seeking safe and effective products for their children. As consumer scrutiny around ingredient transparency intensifies, this approach strengthens brand trust and competitive positioning.

With cumulative sales figures reaching approximately 7.2 million for the Baby Moisture Lotion and 21 million for the Baby Moisture Cream, these products have become long-term staples for consumers. Such strong sales figures indicate significant repeat purchase behavior, driven by solid product retention strategies and an established market presence in the sensitive skincare segment.

Both products incorporate the patented Royal Oji Complex® and 5-Ceramide Complex, which support moisture retention and barrier strengthening. The incorporation of an upgraded formulation further enhances the soothing and hydrating properties for infant skin—a crucial factor that modern consumers prioritize. Furthermore, achieving the 'Excellent' rating in tests by Dermatest and passing allergen-free tests positions Royal Court Selects favorably in an increasingly crowded market.

The Baby Moisture Lotion features a refreshing texture that delivers intense hydration, replicating the effect of multiple applications with just one use, while the Cream boasts a non-greasy formula that provides robust moisturizing effects lasting up to 100 hours. These unique product architectures may attract retailers looking to diversify their portfolios with high-demand, effective infant skincare solutions.

A spokesperson for Royal Court Selects noted, "The positive consumer feedback following the rebranding reflects in this award, reinforcing our commitment to provide gentle and reliable solutions based on extensive research into baby skin care. We aim to continuously enhance customer satisfaction and trust by delivering safe and effective products for sensitive skin." This statement signals a clear intent to further invest in R&D, which could potentially lead to innovative product expansions and new entry avenues in both local and international markets.

Overall, the recognition received by Royal Court Selects at the Hwahae Awards not only highlights the brand’s alignment with consumer expectations but also signals a notable trend in the beauty industry toward prioritizing efficacy, safety, and ingredient transparency as essential components for future growth and sustainability.