Isoi announced on the 8th that it is launching the 'Purple Potato Cooling Soothing Gel' in partnership with the popular character Babugamja. This strategic collaboration aims to enhance consumer comprehension of the product's key attributes, focusing on the effective properties of its primary ingredient, purple potato, in addressing summer skin heat care.

The 'Purple Potato Cooling Soothing Gel' utilizes high-anthocyanin purple potatoes sourced from Gangwon Province to rapidly reduce skin temperature and calm irritation. Human application tests have demonstrated an average skin temperature decrease of 5.6°C immediately after use. Furthermore, it is indicated to assist in easing post-laser treatment skin irritations and improving damaged skin conditions, thereby positioning the product favorably within the skin relief segment.

This partnership also aligns with Isoi's broader marketing strategy of employing character branding to simplify complex product benefits. By integrating Babugamja, a character inspired by the potato, Isoi aims to create a relatable narrative that connects consumers with the soothing properties of the purple potato, ultimately driving product understanding and relevance.

The 'Purple Potato Cooling Soothing Gel' is enriched with triple moisturization ingredients such as panthenol and allantoin, which support hydration in skin typically prone to dryness during the summer months. This multi-faceted approach not only boosts customer retention potential but also establishes Isoi as a solution-oriented skincare provider.

This collaboration will be promoted across various channels, including webtoon content, detailed product pages, and advertising creatives. By leveraging the Babugamja character, Isoi intends to enhance consumer interactions and broaden market reach, effectively utilizing both humor and informative messaging to amplify product visibility.