Dongkuk Pharmaceutical, led by CEO Song Jun-ho, announced on the 5th that its derma-cosmetic brand, Centellian24, participated in the TikTok Shop K-Beauty Collective event held in Dallas from the 5th to 7th. This initiative signals a critical push to enhance brand visibility and consumer engagement within the North American market.

The event, organized by TikTok Shop, provided local consumers and creators with opportunities to experience various K-beauty brands, producing and disseminating content centered around these offerings. By establishing a pop-up booth, Centellian24 showcased key products including the 'Madeca Cream Time Reverse' and 'Expert Madeca Cream Active Renew PDRN' from its PDRN line. On the first day, over 250 creators visited the booth, facilitating direct experiences with the brand's flagship products.

The consumer engagement continued with more than 1,000 general consumers visiting the booth each day during the second and third days of the event. Visitors not only interacted with the signature products but also participated in a lucky draw event, experiencing beauty devices such as the 'Madeca Prime Max'. This level of engagement underscores the growing interest in K-beauty innovations and consumer response dynamics.

Dongkuk Pharmaceutical plans to expand its brand touchpoints in North America following this event. On June 10th, a 'TTS City Tour' will take place in New York, attended by approximately 200 affiliates, aiming to enhance content creation and collaboration opportunities linked with TikTok Shop.

Furthermore, on June 11th, key affiliates, influencers, and editors will be invited to an 'Open-house Breakfast', where they can directly experience the 'Madeca Cream Time Reverse', 'Madeca Cream Time Reverse Zero', alongside products from the PDRN and sun care lines. This strategy aims to deepen the relationship between the brand and influential industry players.

A representative from Centellian24 stated, “This event allowed us to showcase our brand competitiveness and product efficacy directly to North American consumers and global creators,” emphasizing the brand's commitment to leveraging global platforms for varied marketing activities. This ongoing engagement strategy looks to cement Centellian24's position as a leading K-derm beauty brand in North America.