PharmaResearch, led by CEO Son Ji-hoon, announced on the 10th that its premium derma cosmetic brand, Rejuuran Cosmetic, is expanding its market presence in Southeast Asia through impressive performance on major e-commerce platforms.

According to sales data from Shopee from June 1 to June 4, Rejuuran Cosmetic secured the top position in sales within the K-beauty brand category for skincare in Malaysia. Notably, its flagship product, the Rejuuran Dual Effect Ampoule, achieved first place in the ampoule and serum category in Malaysia and second place in Singapore, demonstrating its competitiveness across key markets.

The brand is experiencing rapid growth in the region. After entering Shopee Malaysia's official mall earlier this year, Rejuuran Cosmetic has seen its sales volume increase approximately sixfold within just five months. Furthermore, the brand became the first K-beauty label to enter TikTok Korea’s Southeast Asia Cross-Border Solution in April, recording double-digit growth within a month of launching in Malaysia and the Philippines. This cross-border solution supports Korean businesses in accessing the Southeast Asian TikTok Shop directly, highlighting the brand's innovative market approach.

The product driving this surge is the Rejuuran Dual Effect Ampoule, which incorporates the brand's core ingredient c-PDRN® and PharmaResearch’s patented technology, DOT®. This combination provides significant elasticity benefits for the skin's surface and inner layers. The brand's technical foundation—rooted in medical aesthetics—appeals to Southeast Asian consumers, driving robust demand.

A representative from PharmaResearch stated that Southeast Asia represents a market with considerable growth potential and high demand for K-beauty. The brand plans to further enhance consumer touchpoints based on its proven online performance and to continuously communicate the differentiated skincare value of Rejuuran Cosmetic in the global market.