LG Household & Health Care announced on the 9th the launch of its new high-concentration Vitamin C product, 'LG Household & Health Care's Vitamin C 42% Melanoff Balm' (hereafter referred to as 'Vitamin Balm'), designed to improve skin pigmentation at a dermatological level.

The Vitamin Balm encapsulates 30 years of expertise in Vitamin efficacy research, showcasing its status as Korea's first functional cosmetic for wrinkle improvement. Developed in collaboration with beauty influencer 'Hohobueaty', the product is positioned to leverage influencer credibility within the competitive beauty market.

With an unprecedented 42% concentration of pure Vitamin C—which contains no water—the Vitamin Balm claims the highest Vitamin C content among LG Household & Health Care's offerings. The inclusion of a micro-coating technology for Vitamin C minimizes discoloration and stickiness, while the product demonstrates a remarkable stability, retaining 100% antioxidant efficacy even after 800 hours of exposure at 50°C.

Furthermore, 99.7% of the ingredients present in the Vitamin Balm are active components aimed at improving dark spots, skin tone, texture, and radiance. Clinical trials indicate that after four weeks of use, the product achieved a reduction of 29.7% in the area of melasma, 24.5% in the number of melasma spots, and a 23% decrease in melasma density.

The launch event garnered substantial attention, with all available stock selling out within five minutes during a live broadcast. This rapid sell-through reflects strong market demand and serves as a barometer for consumer confidence in high-efficacy products.

According to the company representative, the product was developed after careful review of consumer feedback on high-concentration Vitamin C formulations, addressing potential concerns related to irritation and stability while providing a 'realistic high-concentration solution' suitable for daily use. This ongoing commitment to leveraging LG's Vitamin research expertise aims to deliver safe and effective anti-aging solutions to the market.

In summary, the introduction of the Vitamin C 42% Melanoff Balm signals a strategic move towards harnessing influencer partnerships while reinforcing LG's commitment to safety and efficacy in its product offerings, potentially reshaping the landscape of high-performance beauty solutions in the industry.