Cosmecca Korea announced on the 22nd that its innovative lip product, Color Lock Matte Tint, has been selected as a finalist for the Innovation & Trends Awards (IT Awards) at MakeUp in Paris 2026. This recognition underscores the company’s commitment to pioneering formulation techniques in the highly competitive global cosmetics market.

Taking place from the 17th to the 18th of this month at the Carrousel du Louvre in Paris, the MakeUp in Paris event is a pivotal B2B exhibition drawing participants from all sectors of the global beauty industry, including brands, raw materials, packaging, and manufacturing enterprises. The gathering serves as a vital platform for sharing the latest technologies and market trends, positioning Cosmecca Korea strategically within this influential ecosystem.

The IT Awards evaluate innovative products across four key categories: accessories, formulations and ingredients, private labeling, and packaging. By being shortlisted in the private label segment, Cosmecca Korea has highlighted not only the quality but also the innovative capabilities of its Color Lock Matte Tint, validating the brand’s advanced makeup formulation technology in a competitive landscape.

The Color Lock Matte Tint is characterized as a feather-light velvet matte lip tint that adheres seamlessly upon application, addressing common issues of dryness and heaviness associated with traditional matte lip products. This innovative formulation achieves a smooth, comfortable feel and a 'Set-and-Forget' performance that stabilizes color intensity within just ten seconds, enhancing user experience and repeat purchase potential.

Key to its performance is the implementation of the Triple-Gel Matrix technology, which effectively combines hydration, comfort, and adherence. This tripartite gel interaction creates a super-thin film that drastically improves longevity and adherence compared to conventional velvet formulations, thereby significantly elevating the product's market position.

Additionally, the use of RSPO-certified raw materials strengthens the product's sustainability profile, appealing to an increasingly eco-conscious consumer base. The stable formula, having undergone rigorous safety testing and clinical trials, is primed for immediate mass production, enabling tailored color development and compliance with global regulations, which signals operational flexibility to potential partners.

At the exhibition, Cosmecca Korea plans to showcase a diverse range of innovative formulations and next-generation technologies that reflect global makeup trends, aimed at expanding collaboration opportunities with European and worldwide clients. A representative from Cosmecca Korea commented on the importance of being recognized as a finalist, stating that this acknowledgment reflects the company's differentiated makeup technology and global competitiveness. The firm is committed to further innovation, promising to deliver new value to clients and strengthen its foothold in the global beauty market.