THOME, the private aesthetic brand managed by AtHome, announced on the 10th that its flagship beauty device, 'The Glow,' is nearing a significant milestone of 20 billion won in cumulative live commerce sales within approximately one year of its launch. This growth highlights the increasing importance of live commerce in the brand’s sales strategy.

To cultivate live commerce as a core sales channel, AtHome has established a dedicated team and a specialized studio at its headquarters. This operational structure handles all processes—from planning to filming, broadcasting, and editing—in-house. Notably, THOME's average revenue per live commerce session from January to May 2026 reached approximately 400 million won, marking a year-on-year growth of 15%.

THOME is bolstering its live commerce content competitiveness through collaborations with creators. A notable example is the launch broadcast for 'The Glow Signature' in December 2022, carried out with beauty creator Employee A on Kakao Shopping Live. This session attracted approximately 190,000 viewers and generated over 1.1 billion won in sales, confirming consumer interest in the product.

In response, THOME will partner with Employee A again for a second live broadcast today from 7 PM to 8 PM via Naver Shopping Live. This event coincides with Naver's largest shopping promotion of the first half of the year, 'Great Sale,' offering significant discounts of up to 53% on 'The Glow Signature,' thereby potentially enhancing sales and customer engagement.

Furthermore, the brand is planning customer participation events that will provide numerous prizes, including the Minix Food Processor 'The Plender PRO,' Naver gift certificates, and THOME's hyaluronic acid boost ampoule, aimed at incentivizing purchase confirmations and increasing customer retention.

THOME has developed a comprehensive lineup of beauty devices, including 'The Glow Basic,' 'The Glow Signature,' and 'The Glow Pro,' broadening consumer choice and enhancing brand penetration in the market. The 'The Glow Signature' incorporates patented dual-frequency ultrasound technology (3MHz and 10MHz), promoting anti-aging benefits by targeting skin elasticity, radiance, and moisture across 20 layers of epidermis.

A representative from THOME commented, 'Live commerce serves as a crucial touchpoint for effectively conveying product usage and benefits while facilitating direct communication with consumers. Based on the high interest noted in our previous 'The Glow Signature' broadcast, we are preparing unprecedented offers for this upcoming session to allow more customers to experience our products at reasonable prices.'