Dongkook Pharmaceutical, led by CEO Song Jun-ho, announced on the 10th that its dermatological brand Centellian24 secured the top spot in the PDRN eye cream category during the U.S. Amazon Prime Day event, further strengthening its market presence in North America.

The Amazon Prime Day, known for offering substantial discounts to paid members since its inception in 2015, took place from the 23rd to the 26th of last month. Centellian24's performance this year showcased a remarkable 900% increase in sales compared to last year's Prime Day, reaffirming its global competitiveness within the rapidly evolving skincare sector.

During the event, Centellian24's PDRN product lineup achieved impressive sales figures. The '360-Degree Shot PDRN Lifting Eye Cream' was named the best seller in the Amazon eye treatment cream category, while the 'Madeca Cream Time Reverse' secured the 9th position in the face moisturizer category. Additionally, 'Expert Madeca Cream Active Renew PDRN' made it into the Top 40 of the same category, indicating a strong consumer demand trajectory.

This exceptional sales milestone not only signifies Centellian24's highest-ever revenue but also establishes a robust foundation for sustained sales momentum, as several key products achieved significant Best Seller Rank (BSR) positions on Amazon. The brand's flagship product, 'Madeca Cream,' has now reached a cumulative global sales figure of 97 million units and is on the verge of hitting the 100 million mark.

Centellian24's brand recognition is consistently expanding in the global market. Alongside its Amazon sales surge, product reviews are rapidly proliferating across social media platforms. Notably, the beauty device ‘Madeca Prime Max’ has been featured in the global beauty magazine Elle, further enhancing brand visibility. Moreover, Centellian24's products have received accolades at several global beauty awards, such as the International Beauty Awards, elevating the brand’s prestige.

According to a Centellian24 representative, “This achievement is a testament to Centellian24’s position as a leading brand in the pharmaceutical beauty sector, recognized by global consumers for its product efficacy and brand reliability. Leveraging the competitive strength gained during Amazon Prime Day, we aim to grow as a representative brand of K-Derma not only in the North American market but also on a global scale,” the representative stated.