The Ministry of Food and Drug Safety announced on the 10th that South Korea has achieved a trade surplus in cosmetics exceeding $10 billion for the first time, reaching $10.1 billion in 2025, a 13.5% increase from $8.9 billion in 2024. This surge in surplus is underpinned by a substantial rise in cosmetic exports, totaling $11.4 billion, marking a notable 11.8% increase from the previous year.
In 2025, South Korea cemented its position as the world's second-largest cosmetics exporter, overtaking the United States. The rankings now place France at the top with exports valued at $24.3 billion, followed by South Korea at $11.4 billion, and the United States at $10.8 billion. This transition indicates a shift in global beauty dynamics, reflecting the increasing desirability of Korean beauty products worldwide, largely driven by the popularity of skincare and color cosmetics.
Strategically, the latest data highlights a remarkable upward trajectory in South Korean cosmetic production, which grew by 2.3% to a record high of approximately $17.9 trillion. Key growth segments include skincare products, accounting for significant export percentage, reflecting consumer preference shifts toward quality and efficacy in personal care.
The increase in exports is predominantly attributed to skincare and color cosmetic categories, which collectively represented 87.9% of the overall export value. Specifically, skincare exports rose to $8.5 billion, comprising 74.7% of total exports, while color cosmetics accounted for $1.5 billion, illustrating a robust demand for K-beauty offerings. This pattern emphasizes the importance of these product categories in shaping future export expansion strategies.
Trade data reveals that the U.S. remains the largest market for South Korean cosmetics, with exports reaching $2.2 billion in 2025. This surpasses exports to China at $2.0 billion and Japan at $1.1 billion, indicating a noticeable shift toward North American markets, which have demonstrated increasing resilience and potential for further growth.
From an operational perspective, the trade surplus of $10.1 billion represents 12.9% of South Korea's total trade surplus of $78 billion, underscoring cosmetics as a key pillar of economic strength. This highlights not only the industry’s solid growth trajectory but also its potential as a significant contributor to the national economy.
Looking forward, the Ministry emphasizes continuing efforts to bolster Korea's international competitiveness in the cosmetics sector through strategic collaborations and adherence to global safety standards. These initiatives include comprehensive safety evaluations and enhanced guidance on navigating international regulatory frameworks, designed to facilitate seamless entry into new markets. Such moves will likely strengthen South Korea's position as a leading player in the global cosmetics arena.