Myeongwha Factory announced on the 31st that it will launch a range of promotional activities during the Olive Young June Sale, running from May 31 to June 6. The initiative primarily focuses on its flagship cleansing line and its emerging glutathione line, as the brand seeks to enhance its customer base on a global scale.

This sale will offer core products that have garnered significant consumer interest in the first half of the year, coupled with special pricing and promotions. Highlights include the "Pure Soybean Cleansing Line" and the recently launched "Glutathione 7 Dark Spot Line," which aims to address summer skincare concerns through a diverse range of bundled packages.

The "Pure Soybean Cleansing Line" represents a strategic move following its recent April renewal and subsequent May Pokémon edition release. This line targets new customer segments, with the Olive Young sale featuring special pricing for three products: cleansing oil, cleansing milk, and cleansing foam, all included in the Pokémon edition bundle.

As part of this promotional event, the "Pure Soybean Cleansing Oil" will be available at a 39% discount starting May 31, alongside promotional offers for the milk and foam variants within the Pokémon edition package. Additionally, the brand will engage consumers with a purchase confirmation event for customers buying the 200ml double package of cleansing oil from May 31 to June 6, with travel-themed prizes linked to summer vacation trends.

Expanding its glutathione product lineup, Myeongwha Factory is set to introduce the "Glutathione 7 Dark Spot Skin Booster Whitening Toner," following the launch of its dark spot serum and patches in February. This toner, acclaimed in Japan for its first-skin booster efficacy, quickly gained traction, reaching the number one rank on Qoo10.

Further solidifying its global ambitions, Myeongwha Factory will open its first U.S. location in Pasadena on May 29. The brand plans to leverage its strong sales performance in domestic Olive Young stores, primarily focusing on its cleansing line to expand customer touchpoints in international markets.

The company stated, "Through the June Olive Young sale, we plan to showcase our flagship cleansing products along with the expanding Glutathione 7 Dark Spot Line, increasing our competitive advantage by continuously broadening our customer outreach both domestically and internationally." The sale's products and special discounts will be available from May 31 to June 6 across all Olive Young stores and its online platform.