Dewytree announced on the 20th that it has launched the 'High Amino All Moisture Gel Cleanser', enhancing its renowned skincare philosophy encapsulated in the slogan 'Standard of Calm, Dewytree'. This product combines effective cleansing with unique PDRN technology to provide a skincare-like hydration experience, challenging traditional cleansing methods.

This new gel cleanser is a part of Dewytree's established 'High Amino' cleansing line, following the success of the highly praised 'High Amino All Cleansing Milk'. The focus here is on moisture retention during the cleansing process, marking a strategic pivot towards hydration-centric formulations within their product portfolio, which is expected to enhance customer retention and attract consumers seeking dual-action skincare solutions.

The formulation features core ingredients fundamental to the 'High Amino' identity, including amino acids and PDRN. The addition of advanced peeling agents LHA and PHA further maximizes efficacy by addressing dead skin cells and impurities in the pores, reinforcing Dewytree's competitive edge in offering solutions for radiant skin post-cleansing, which could drive repeat purchases among consumers.

A distinctive aspect of this product is its transforming texture, employing a three-step transforming method that transitions from gel to water and then to fine foam. This innovative approach minimizes skin friction during cleansing, aligning with current trends toward gentle, non-irritating skincare, which may positively influence consumer satisfaction and brand loyalty.

In conjunction with the product launch, Dewytree plans a comprehensive promotional strategy across its official channels and major distribution networks. The launch will be kickstarted on the Olive Young online platform, supported by attractive benefits, signaling the brand’s commitment to robust omnichannel retail strategies that enhance visibility and accessibility.

A representative from Dewytree emphasized that this new product leverages the well-established moisturizing expertise from the popular 'High Amino All Cleansing Milk', aiming to elevate moisture retention through the synergy of amino acids and PDRN. This focus is expected to position Dewytree as a leading authority in gentle cleansing that provides hydration, aligning with contemporary consumer preferences for effective yet gentle skincare products.

The launch of the 'High Amino All Moisture Gel Cleanser' signals a significant commitment to redefining cleansing within the K-beauty landscape, indicating a broader industry trend towards cleansing products that double as skincare solutions. This evolution reflects a consumer shift towards multitasking products that deliver both performance and experience, relevant to an increasingly discerning market.