Skin1004—also known as Skin Angel—stated on the 2nd that it is intensifying its strategies in Central Asia by participating in key beauty events in the region.

Through these engagements, Skin1004 aims to discover new buyers and expand its touchpoints with local consumers, thereby enhancing its brand recognition and influence within the Central Asian market.

The brand participated in the 'Central Asia Beauty Expo 2026,' held from May 28 to 30 in Almaty, Kazakhstan, a pivotal hub for the beauty industry in Central Asia. This expo featured approximately 400 companies and attracted over 10,000 buyers and visitors. Skin1004 showcased a diverse product range, primarily centered around its new lines 'Lab in Nature' and 'Centella Teca,' focusing on enriching brand experiences.

Following this, from May 30 to 31, Skin1004 was involved in the 'SUIU Beauty Fest 2026,' a large-scale beauty festival in Kyrgyzstan. The event, themed around a glamorous circus concept, allowed Skin1004 to operate a dedicated brand experience booth in close cooperation with local partners, thereby strengthening their consumer engagement.

Notably, the festival emphasized women's empowerment and beauty. Skin1004 provided experiential product opportunities and special giveaway events, garnering enthusiastic responses from female attendees. By collaborating with well-known local influencers and key partners, Skin1004 maximized brand visibility across both online and offline channels.

In a statement, In-seung Kwak, CBO of Craver and head of Skin1004's brand division, highlighted, 'Central Asia is a key market where demand for K-beauty is rapidly escalating, alongside significant growth potential.' He emphasized the company's commitment to fortifying its brand presence in Central Asia through ongoing collaborations with local partners and diverse marketing activities.