CNP, a derma-cosmetic brand under LG Household & Health Care, announced on the 10th that it is intensifying its competitive stance in Southeast Asia by reinforcing collaborations with well-known influencers. This strategy is aimed at expanding its growth trajectory in Vietnam, a rapidly developing market for K-beauty.

Recently, CNP invited prominent Vietnamese creator Tun Pham, who boasts approximately 4.7 million followers on TikTok and 810,000 on Instagram, to partake in a brand tour. This collaboration transcends content creation by solidifying partnerships with key influencers to effectively communicate CNP's unique value proposition as a high-efficacy derma-cosmetics brand to Vietnamese consumers.

During Tun Pham's visit, he toured various locations, including the LG Household & Health Care headquarters, LG Science Park, beauty edit shops, and dermatology clinics. This immersive experience offered multiple insights into K-derma's advanced technology, which Tun Pham broadcasted live via his social media channels, thereby enhancing CNP's credibility and expertise among his audience. By capturing and sharing content during each visit, he effectively promoted CNP’s competitive product offerings.

CNP's Hero product, the Propolis Treatment Ampoule Essence, has gained remarkable traction in Vietnam, driving a substantial 161% year-on-year revenue increase in the first quarter of this year. The brand anticipates maintaining double-digit growth rates in the second quarter as well, highlighting robust market validation.

Additionally, CNP plans to fortify its presence with its Derma-Answer line, focusing on the local climate and skin characteristics by developing specialized products for brightening and blemish care. The Pink Toning Ampoule will be strategically nurtured to broaden its portfolio, reinforcing CNP's position as a premium derma brand.

A representative from CNP stated, “We are dedicated to enhancing our competitiveness in Southeast Asian markets like Vietnam to establish ourselves as a global derma brand. We will continue fostering authentic collaborations with reputable local influencers to convey CNP's brand value globally.”