EXOSOMORE announced on the 21st that it will officially launch the 'Selinova Skin Signal Plump BB' via CJ OnStyle at 11:15 AM. This 70-minute live broadcast will showcase a BB cream that combines the essence of its Selinova hyperpigmentation ampoule with advanced anti-aging technology, aimed at satisfying both skincare and makeup needs in a single product.

The new product draws inspiration from the VIP continuity cream used in France's high-end aesthetic program, LPHYSIO, emphasizing long-lasting optimal skin condition post-treatment. This positioning not only caters to the aesthetics sector but also validates the BB cream as a viable home-care solution with proven results from professional settings.

Key to the formulation is the inclusion of Synovea® HR, the active ingredient from the Selinova ampoule, maintained at the same concentration. Additionally, high levels of niacinamide, Cica exosomes, Hydro-GF3, and the volumizing ingredient VOLUFORM from France fortify the product’s multifunctional claims, aligning with current trends towards comprehensive skincare solutions.

Utilizing more than 350 years of expertise from Merck, the cream features a global coverage ingredient that naturally conceals skin imperfections while enhancing skin luminosity through a soft-focus effect. This unique property not only aids in maintaining a fresh appearance throughout the day but also reduces the likelihood of darkening, which is a common concern for consumers.

Moreover, the formula integrates calming ingredients that bolster the skin barrier, alongside eight types of hyaluronic acid and brightening agents, effectively merging skincare with makeup. The evidence from human application tests supports claims of improvement in pigmentation and volume coverage, with durability assessments demonstrating a 24-hour wear time and successful skin-irritation tests.

Notably, beauty expert Jo Yoon-joo, known for her discerning product selections over her 25-year career, will feature in the launch broadcast, presenting insights into the BB cream’s effective ultraviolet protection and its ability to provide a natural look while enhancing volume and subtle glow.

With the remarkable success of the Selinova ampoule, which achieved cumulative sales of 6 billion KRW within three months of its March launch on CJ OnStyle, the introduction of the Selinova BB cream represents a strategic extension of EXOSOMORE's line, designed to respond to consumer demands for innovative solutions that bridge skincare and makeup functionalities.

O Seong-rae, CEO of I-Hean Co., remarked, "The Selinova Skin Signal Plump BB is conceived not merely as a cosmetic cover but as a 'protection BB' meant to sustain the results of skin care over time. We hope this product serves as a new solution for consumers facing multiple skin concerns, such as hyperpigmentation, loss of volume, and dull skin tone."