Korea Otsuka Pharmaceutical announced on the 10th that it has launched the Skin Breezy Lotion, an all-in-one moisturizer designed to meet the summer skincare needs of male consumers. As summer temperatures rise and UV exposure increases, men often face challenges such as excess oil production, enlarged pores, and post-shave irritation. The Skin Breezy Lotion aims to streamline skincare routines by integrating features like cooling, pore care, skin tone improvement, and after-shave soothing into a single product.

The name Skin Breezy derives from the English word "breezy," reflecting its lightweight and refreshing texture, which encourages habitual use during the summer. This strategic positioning aligns with growing consumer preferences for easy-to-use products that deliver multiple benefits without feeling heavy on the skin.

The product's formulation includes a hydrating water texture that ensures quick absorption and a cool sensation, factors crucial for enhancing user experience during the summer months. Clinical trials revealed an average skin temperature drop of 4.6℃ immediately after application and a 24.1% improvement in visibly enlarged pores, evident of its efficacy in addressing seasonal skincare concerns.

In addition to its cooling features, Skin Breezy Lotion incorporates Korea Otsuka's signature ingredient, AMP, known for its exceptional moisture-retaining properties. The formulation also includes tranexamic acid, a functional ingredient that aids in skin tone improvement, thereby enhancing its appeal among consumers seeking brighter skin.

Packaged in a 120ml bottle, Skin Breezy Lotion will be available across all Olive Young online and offline stores, along with the Naver Brand Store. This strategic multi-channel distribution will maximize reach and accessibility, appealing to both online shoppers and those who prefer physical retail experiences.

A representative from Korea Otsuka emphasized, "Skin Breezy Lotion was developed considering men's skincare concerns during summer, including temperature regulation, hydration, and post-shave conditioning. We believe it will serve as a refreshing skincare solution for consumers who previously found traditional products burdensome due to stickiness and oiliness." This product launch marks a continued commitment to addressing the unique skincare requirements of men, following the brand's successful trajectory since its domestic launch in 2012.

Notably, Korea Otsuka has been recognized for its tailored skincare solutions for men, winning the men's care category at the Korea Consumer Forum's Customer Loyalty Awards in both 2025 and 2026. With a strong portfolio that includes bestselling products such as Skin Lotion, Skin Milk, and Skin Conditioner, which have cumulatively sold over 12 million units, the company appears well-positioned to capture further market share in the competitive male grooming segment.