FOODOLOGY's Mediterranean Oil Cleanser Surpasses 1 Million Units Sold

ADAPT, a D2C media commerce company led by CEO Park Jeong-ha, has announced that its K-inner beauty brand FOODOLOGY has achieved a significant milestone: the Mediterranean Oil Cleanser has surpassed 1 million units sold since its launch in November last year, just nine months ago.

Sustaining the number one sales position on FOODOLOGY's own platform since June, the Mediterranean Oil Cleanser has emerged as a representative product in the wellness category. Its sales have reportedly increased alongside consumer demand for body management during the summer months, establishing it as a new growth product for the brand.

This achievement aligns with consumer demand for healthy weight management, as noted in OpenSurvey's “Health Management Trend Report 2025,” which reveals that 66.8% of respondents prioritize weight management as a key health concern. Furthermore, 83.4% indicated an emphasis on receiving nutrients through their diet, highlighting a trend towards nutritional management through daily eating habits. FOODOLOGY has responded to this demand by introducing cleansing products that facilitate simple, everyday use.

The Mediterranean Oil Cleanser utilizes a powdered formulation based on an internationally recognized juice recipe combining parsley, lemon, and water. Designed for a five-day cleansing routine, it features the addition of Mexican Baja salt to the original recipe. It incorporates organic parsley sourced from Germany and Poland, as well as organic lemons from Spain.

The product has received an impressive rating of 4.9 out of 5 on FOODOLOGY's platform. Notably, consumers appreciate its compatibility with regular meals without fasting, facilitating easy integration into their daily routines.

FOODOLOGY has previously offered three cleansing juices, including the “Greenology Salad 48 Hours,” to address diverse consumer needs. With the addition of the Mediterranean Oil Cleanser, the brand has expanded its cleansing product line while securing a new growth driver through strong sales performance.

On a brand level, FOODOLOGY continues to excel, having achieved the number one rank in the cleansing juice category for four consecutive years in the “2026 Healthcare Brand Power” awards, thus demonstrating consistent performance in its sector.