L'Oréal Group Enters Official Partnership with Paris Saint-Germain FC

L'Oréal Group has announced a strategic partnership with Paris Saint-Germain (PSG) which will continue until 2028, marking the first such collaboration for the beauty giant with a professional football club.

As the 'official beauty partner' of PSG, L'Oréal plans to involve its key brands in a series of joint initiatives. Collaborative research will focus on skin health, scalp health, well-being, and player performance, leveraging insights gained from the sports field alongside L'Oréal's beauty science solutions to develop educational content.

Additionally, exclusive brand experiences will be introduced for PSG fans at major home games. The partnership aims to expand fan engagement through diverse promotions that blend sports, innovation, creativity, and style both inside and outside the stadium.

Both organizations, rooted in Paris, have grown into global leaders in their respective domains. PSG is notably recognized as a two-time consecutive champion of the UEFA Champions League, boasting over 250 million social media followers worldwide. The club has established itself as a global sports organization that embodies the Parisian spirit, encompassing sports, fashion, music, art, and lifestyle.

L'Oréal, the world's largest beauty company with a portfolio of 40 global brands in more than 150 countries, has delivered beauty to millions of consumers daily for over a century through science and innovation. Both L'Oréal and PSG share a commitment to teamwork, innovation, and performance, continuously contributing to advancing industry standards.