Aisoi Launches 'Finding Jang Su-jin' Campaign Centered on Moisturizing Cream

Aisoi, a brand known for its plant-derived functional cosmetics, is launching a customer engagement campaign titled 'Finding Jang Su-jin,' centered around its flagship moisturizing product, the Jang Su-jin Moisturizing Cream.

This campaign humanizes the product name 'Jang Su-jin,' which is derived from the first letters of the terms 'Barrier, Moisture, and Soothing.' It invites any customer with the characters ‘Jang’, ‘Su’, or ‘Jin’ in their name to participate. The campaign features an online sampling event on Aisoi's official website, coupled with an offline event that allows customers to experience the moisturizing effectiveness of the Jang Su-jin line.

The online event will take place on Aisoi's official site, offering 3,000 participants in the 'Jang Su-jin' category a chance to try the Jang Su-jin Moisturizing Cream for free. Additionally, a review contest will reward selected participants with a full set of products from the Jang Su-jin line based on their thoughtful feedback. Interested customers can apply for the free trial until November 15, with the promotion ending early if supplies run out.

In conjunction with this, the offline event will feature a 'Jang Su-jin Sauna Run' that combines the trending wellness courses. Titled 'Searching for a Jang Su-jin to Join the Sauna Run,' the event encourages participants to enjoy a run followed by a sauna session, complemented by the Jang Su-jin Moisturizing Cream for optimal moisture replenishment. This unique approach integrates skincare with wellness routines, promoting a healthy lifestyle. Participation can be registered via the link in Aisoi's official Instagram profile.

Furthermore, the Jang Su-jin Moisturizing Cream, the highlight of this campaign, offers a 'triple-layer moisture' effect that addresses barrier care, hydration, and skin soothing. The cream has a translucent gel-like texture that avoids stickiness or heaviness, ensuring comfort while providing hydration without irritation or tightness.