Amorepacific Wins Five Awards at the 2026 iF Design Awards

Amorepacific announced on the 10th that it has garnered a total of five awards at the prestigious 2026 iF Design Awards, recognized as one of the three leading design awards globally. This achievement highlights the company’s strategic emphasis on innovative product design and effective branding, reinforcing its competitive position in the beauty market.

In the packaging design category, the ‘Sulwhasoo Jinsol Infusion Treatment’, ‘Sulwhasoo Jinsol Neck Cream’, and ‘Longtake Eau de Parfum’ stood out for their unique designs. The ‘Sulwhasoo Jinsol Infusion Treatment’ features a refillable structure designed to align with skin changes over a four-week cycle, enabling users to modify their skincare regimen weekly, thereby enhancing customer engagement and product loyalty.

The design of the ‘Sulwhasoo Jinsol Neck Cream’ prioritizes user convenience, allowing consumers to open and close the product simply by twisting the tip. This user-centric innovation not only facilitates daily neck care but also embodies Amorepacific’s philosophy of creating sensorial and practical experiences, thus boosting both user satisfaction and repeat purchase potential.

The ‘Longtake Eau de Parfum’ interprets the essence of forests and the passage of time through fragrance. The visually distinct colors representing each scent and the ergonomically designed bottle enhance user experience, reflecting a commitment to sustainability. This design strategy may improve brand perception among eco-conscious consumers, thus expanding the customer base.

In the branding and communication category, the sustainable campaign ‘Less Plastic, We Are Fantastic’ and the experiential exhibition space ‘The Beauty Scientist’s House’ received notable accolades. The campaign aimed to promote reduced plastic usage through a revamped visual identity, combining simplicity with impactful messaging across various platforms, thereby driving customer action towards sustainability.

‘The Beauty Scientist’s House’ creatively presents Amorepacific’s over 70-year research journey in an accessible setting. This innovative approach not only demystifies the scientific research behind cosmetics but also fosters a deeper connection with consumers, enhancing brand loyalty and educating them about the brand's heritage and product efficacy.

This recognition from the iF Design Awards signals Amorepacific's strong commitment to innovative design and sustainability in the rapidly evolving beauty industry. As consumer values increasingly lean towards sustainability and experience-driven engagement, Amorepacific is strategically positioned to capitalize on these industry trends, strengthening its competitive edge and expanding its global market influence.