AISOI Launches ‘Trace Project’ Pop-Up Store to Celebrate Sales Success

AISOI announced on the 3rd that it has opened the ‘Trace Project’ pop-up store at its location in Seongsu-dong, Seoul. This initiative aims to celebrate the success of its newly launched ‘Brightening Calming Spot Serum,’ which has not only sold out at Olive Young's official online platform but also ranked first in sales within just over a month of its release.

The pop-up store incorporates a campaign featuring KickFlip member ‘Gyehun’ and is structured around an experiential mission program themed 'Smoothing Even the Bumpy Traces.' This approach allows customers to engage with the product narrative in a structured way, which is significant for building brand loyalty and retention among consumers.

As part of its interactive offerings, the pop-up will entail three distinct stages of participation, including social media interactions via Instagram and KakaoTalk channels, word quizzes, and games. Customers will receive stamps for completing each mission, with the opportunity to win various prizes through a lucky draw upon collecting all three stamps. This gamified experience can increase foot traffic and enhance consumer engagement, crucial for retention strategies.

AISOI is also offering a limited-time promotion for customers who made reservations through Naver, with 100 units of mint cotton candy available daily between specific dates: April 9-12, April 22-25, May 7-10, and May 21-25 from 12 PM to 6 PM.

During the pop-up's operational period, exclusive in-store promotions will include discounts of 10% on one product, 20% on two products, and 30% on three products. This pricing strategy highlights AISOI's commitment to making its products accessible, thereby potentially increasing average basket size and driving volume sales.

AISOI representatives stated, “This pop-up store is designed to allow customers to directly experience the message and efficacy of the ‘Trouble Spot Serum.’ We aim to expand various touchpoints that effectively communicate our brand values and product efficacy.” This proactive positioning reflects AISOI’s strategy to differentiate itself in an increasingly competitive market.

The AISOI ‘Trace Project’ pop-up will run from April 3 to May 31, underscoring the company's dedication to building a robust engagement framework that may serve as a model for future marketing initiatives in the beauty industry.