One Thing to Boost Market Presence at 2026 Musinsa Tokyo Pop-Up Store

One Thing announced on the 10th that it will participate in the ‘2026 Musinsa Tokyo Pop-Up Store’ taking place from April 10 to 26 at Media Department Tokyo in Shibuya. This initiative signifies a strategic effort to broaden consumer touchpoints in the Japanese market and enhance local brand visibility.

The pop-up event features approximately 80 brands curated by Musinsa, targeting local consumer demands in the fashion and beauty sectors. One Thing plans to execute integrated online and offline promotions, providing brand experiences through various onsite events aimed at establishing a deeper connection with Japanese consumers.

During the event, visitors will benefit from free shipping offers, a 20% discount on all One Thing products, and a 20% points reward system. Additionally, customers who join the Musinsa app as new members and consent to marketing communications will receive tote bags and stickers on a first-come, first-served basis. Furthermore, purchasers will have opportunities to win random gifts from participating brands and engage in the ‘Musinsa Beauty Scoop Event,’ adding layers of customer loyalty and engagement incentives.

One Thing is set to showcase key products, including the Niacinamide Glutathione Serum and various toners, such as the Centella Asiatica Toner, with discounts of up to 20% on select items. This approach reflects a commitment to not only stimulate immediate sales but also to optimize customer experience and retention.

As of December 2025, One Thing has demonstrated consistent growth in the Japanese market, surpassing 900,000 cumulative sales of its flagship products, including the Centella Asiatica Toner, which has notably achieved the top category ranking on Qoo10 Japan in 2026. This suggests a robust acceptance and retention of the brand among local consumers, solidifying One Thing's positioning in the competitive K-beauty landscape.

Currently, One Thing has established a strong online presence through platforms such as Qoo10 Japan (2020), Rakuten (2022), and Amazon Japan (2023), while also expanding offline availability across approximately 500 retail locations, including Loft, Tokyu Hands, and Plaza. These moves reflect a deliberate omnichannel strategy that enhances both brand reach and consumer accessibility.

A brand representative stated, “In April, we plan to launch a new Centella Asiatica mist and further expand our presence in Japanese offline channels, reinforcing our market penetration strategy.” This is indicative of One Thing's ongoing efforts to elevate its brand awareness as a K-beauty entity through diverse global marketing activities, signaling a commitment to long-term competitive advantage and market resilience.