B.READY Launches Outrun Sunscreen Stick Targeting Active Men's Skincare

AmorePacific's men's skincare brand, B.READY, announced on the 10th the launch of its latest product, the 'Outrun Sunscreen Stick,' specifically designed for outdoor activities without the typical concerns of stickiness and heaviness often associated with sunscreens.

This innovative offering is informed by B.READY's analysis of male skincare data and user environments. A recent 2025 open survey report highlighted that approximately 78% of male respondents noted stickiness and greasiness as their primary complaints about sunscreen. Recognizing this consumer behavior, B.READY has developed the Outrun Sunscreen Stick to alleviate these discomforts, particularly for summer activities such as sports and driving.

The Outrun Sunscreen Stick features an air-touch formula that adheres lightly to the skin, ensuring a fresh finish upon application. This strategic formulation minimizes excess oil and greasiness, resulting in a clean skin presentation. Designed for men who may be inexperienced with sun care products, its ease of use positions it effectively within a growing market segment.

Additionally, the product incorporates high-purity Centella Asiatica extract, known as TECA, aimed at managing skin conditions affected by environmental stressors. The Outrun Sunscreen Stick not only provides UV protection but also addresses dryness and roughness, promising dual functionality in skincare management.

Maintaining reliable sun protection during outdoor activities is crucial, and the product boasts an SPF50+ PA++++ rating with an 8-hour water resistance feature. This resilience against water and sweat allows for worry-free application during high-intensity activities such as running, golfing, or swimming, potentially expanding its user base. The inclusion of porous powders in its formulation further reduces the concern of product transfer during exercise.

A B.READY representative stated on the 10th that the Outrun Sunscreen Stick has been meticulously designed to balance user experience, longevity, and skincare management for an active lifestyle. This highlights an emerging market trend toward multifunctional products in men's grooming, which are increasingly recognized as essential components of modern self-care.

This launch signifies broader industry implications, revealing a shift toward personalized skincare solutions that cater to the evolving demands of male consumers. As retailers seek to differentiate themselves in a competitive landscape, the emphasis on practical and effective products may reshape marketing strategies and product offerings in the men's skincare segment.