POINT Launches Innovative Gelato Pack Cleansers to Enhance Skincare Experience

On the 10th, global total beauty company Aekyung Industrial announced the release of its Gelato Pack Cleansers under the specialized cleansing brand POINT. These four innovative products fuse cleansing with a mask application, significantly reducing the steps in skincare routines and focusing on a sensory-rich user experience.

Designed to address common skincare concerns, the POINT Gelato Pack Cleansers feature diverse scents and formulations, which not only appeal to the senses but also enhance cleansing efficacy. Each product utilizes a distinctive gelato-like texture that is characterized by its whipped consistency, alongside a visually engaging snowflake cap design. Such elements are strategically aligned to capture the attention of Gen Z and Alpha consumers, driving brand engagement and repeat purchases.

The cleansing effectiveness of the Gelato Pack Cleansers is robust; it is stated that these products can eliminate about 96.4% of fine dust. Clinical trials also indicated that these formulations provide a temporary skin temperature reduction of approximately 25% and an immediate cooling effect of about 9.6℃ after use. This dual-action refreshing feature is likely to resonate with consumers seeking effective yet enjoyable skincare solutions.

Furthermore, the products are formulated with vegan-friendly ingredients, having attained certification from the Korea Vegan Certification Institute. This aligns with the increasing demand for cruelty-free beauty products, enhancing the company's positioning in global markets focusing on ethical consumerism. Additionally, the successful completion of skin irritation tests indicates that the Gelato Pack Cleansers are suitable for sensitive skin, further broadening their appeal.

The lineup includes the Mint Choco Pack Cleanser, targeting pore congestion; the Soft Fig Pack Cleanser, aimed at smoothing rough skin; the Citrus Yuzu Pack Cleanser, which addresses dull skin tone; and the Sweet Red Bean Pack Cleanser, designed to reduce puffiness and improve hydration. Each cleanser employs unique active ingredients tailored to specific skin concerns, thus ensuring comprehensive market coverage and enhancing consumer satisfaction through targeted formulations.

In conjunction with the product launch, POINT has partnered with the gelato specialty store 'Nokgijeon,' hosting offline promotional events. Customers purchasing the limited edition Mint Choco Gelato can randomly receive a full-size Gelato Pack Cleanser. Such experiential marketing initiatives not only encourage in-store visits but also allow consumers to engage with products directly, reinforcing their connection to the brand. This event runs until April 20 at the Nokgijeon Yeomni branch.

A spokesperson for POINT emphasized that the new product line reflects the trends of the Z+Alpha generations, who value cost-effectiveness while seeking enjoyment and emotional connection through their purchases. The products will be priced reasonably at 5,000 KRW, available across all Daiso locations and online, thereby enhancing accessibility for the targeted demographic and driving potential sales growth within this competitive market.

As the beauty industry increasingly gravitates towards experience-driven products, POINT's launch signals a shift where brand engagement, consumer interaction, and product accessibility become critical to attracting a younger consumer base, a trend worth noting for all industry stakeholders.