Philco Cospharm Showcases K-Beauty Technology at IDAX 2026 in Vietnam

Philco Cospharm announced on the 9th that it participated in the International Dermatology & Aesthetic Expo (IDAX 2026) held from April 9th to 11th at the National Exhibition and Convention Center (NECC) in Hanoi, Vietnam, reaffirming its distinguished technological capabilities in the global market.

IDAX 2026 stands as the largest professional aesthetics exhibition in Southeast Asia, attracting dermatologists, beauty medical professionals, and global buyers from Vietnam and beyond. The event served as a platform for sharing the latest trends and innovations in dermatology and aesthetics, facilitating significant exchanges of next-generation technologies.

At the exhibition, Philco Cospharm transcended mere product presentation, introducing a premium branding strategy centered around 'SNAP' (Safety, Natural, Advanced, Professional) that garnered significant acclaim. Notably, its proprietary freeze-drying technology applied to high-functionality products was lauded by local experts as an "innovative solution that elevates the standard of the Vietnamese aesthetic market." This positions Philco Cospharm as a leader in technological advancement within the sector.

Throughout the exhibition, Philco Cospharm's booth experienced continual engagement from prominent local distributors as well as major buyers from neighboring countries such as Indonesia and Thailand. The recent brand renewal, featuring the new Mediciel and Vitamin MTS protocol lines, successfully captured buyer interest through minimalistic but trustworthy visuals, backed by robust thesis-based data, leading to a high consultation-to-contract ratio.

Philco Cospharm plans to accelerate its expansion into the Southeast Asian market following its participation in IDAX 2026. Having systematically completed trademark registrations and regulatory procedures in strategic countries, including the U.S., Vietnam, and Indonesia, the company aims to convert the promising buyer network established at the exhibition into tangible export results.

A Philco Cospharm representative stated that "Vietnam is currently a strategic hub with an explosive demand for not just beauty products but medical-grade professional aesthetic solutions." The company’s participation in IDAX 2026 has firmly validated its technologies as global standards, and it aims to fortify its leadership in the global aesthetic market with scientifically grounded high-performance products.

Moreover, Philco Cospharm has successfully concluded the event in Hanoi following its recent success at the KIMES 2026 in Seoul, demonstrating its ongoing commitment to elevating the status of K-Bio beauty on the global stage.