MISSHA Launches PDRN·NAD+ Skincare Line Exclusively on Musinsa Beauty

On the 20th, global beauty company Able C&C, represented by Shin Yu-jeong, announced the exclusive launch of three new products from its high-performance skincare line, PDRN·NAD+, through Musinsa Beauty. This initiative seeks to expand its consumer touchpoints within the domestic market.

The PDRN·NAD+ line strategically targets the Skin Longevity trend, positioning itself as a next-generation anti-aging solution that goes beyond mere wrinkle care. The key ingredient, NAD+ (Nicotinamide Adenine Dinucleotide+), gained prominence as a sought-after anti-aging treatment originally received via intravenous injections by Hollywood celebrities. This ingredient is known for its role in activating the aging-suppressing gene Sirtuin, which naturally decreases with age.

Leveraging traditional Korean practices, Able C&C has combined NAD+ with PDRN and a vitamin B complex, utilizing a unique 'onggi fermentation' process from Bosung, Jeonnam, which has been maintained for nine generations. The three new products include the PDRN·NAD+ Renew Peel Shot, PDRN·NAD+ Firming Repair Serum, and PDRN·NAD+ Firming Repair Cream, highlighting a structured, step-by-step care approach through peeling, serum, and cream.

During the exclusive launch period through May 3, consumers will benefit from a 20% discount on the new products alongside various promotional gifts. Customers spending over 10,000 KRW receive a PDRN·NAD+ blister pack, while purchases exceeding 30,000 KRW include a 300ml Premium Cica Aloe Soothing Gel.

Able C&C plans to leverage the success of its digital commerce efforts in markets like the United States and Europe to enhance interactions with MZ consumers domestically through trend-focused platforms like Musinsa. This strategic positioning aims to expand brand experience within a lifestyle platform that bridges fashion and beauty, thus continuously attracting new customers.

Building on the success with Musinsa Beauty, Able C&C intends to broaden its global consumer touchpoints by officially launching sales via TikTok Shop in the United States in May.

Choi Ye-seo, Head of Brand Strategy at Able C&C, stated, “Musinsa Beauty is the most suitable channel to introduce our new products first, given its sensitivity to trends and strong platform competitiveness.” She further emphasized the company’s commitment to broadening customer engagement through diverse digital platforms.