Myeongji Factory Expands Engagement at Ulta Beauty's Major Conference

Myeongji Factory announced on the 14th that it successfully participated in Ulta Beauty's ‘ULTA Beauty Field Leadership Conference 2026’ and ‘Ulta Beauty World 2026’, held on April 14 and 16 in Orlando, Florida, enhancing its local engagement with industry professionals and consumers.

These events, approximately attended by over 200 brands, underscore a significant consolidation of North America's leading beauty distribution channels. The quick sell-out of more than 3,000 tickets within just one hour reflects a high local demand and interest, marking the event as a pivotal opportunity for Myeongji Factory. Participation in Ulta's selected brand list offers an implicit validation of the company's market potential.

At its booth, Myeongji Factory introduced its rebranding logo alongside the debut of new products, including the ‘Air Light Moisturizing Sunscreen’ and the Glutathione Line (serum and patch), effectively creating immersive brand experience opportunities. These initiatives were complemented by product sampling campaigns, stimulating positive engagement among attendees. A representative from Ulta noted the rising demand for the Glutathione Line, particularly due to its appealing design and functionality for dark spot care.

This participation serves to strengthen Myeongji Factory's partnership with Ulta Beauty, expanding its U.S. brand touchpoints. By engaging directly with stakeholders, the company aims to gather feedback and insights on consumer needs, thereby informing future distribution channel strategies and identifying business opportunities within the market.

Myeongji Factory has been actively penetrating the U.S. market since it entered Ulta's online and offline stores in 2024, achieving notable sales performance from the onset. Beginning from approximately 600 stores, the brand has rapidly expanded nationwide since February last year. Moreover, the forthcoming launch on June 7 of the Glutathione Line and Air Light Moisturizing Sunscreen in Ulta stores nationwide is expected to further bolster its local portfolio.

A representative from Myeongji Factory expressed, “Participating in ULTA FLC and UBW was a meaningful opportunity for direct communication with local stakeholders and consumers. Continuing to expand our brand presence through strategic partnerships with Ulta, a key offline distribution network in North America, remains a priority for us.”