YUNJAC Launches Skin Perfecting Base Prep Cushion to Strengthen Summer Makeup Portfolio

YUNJAC announced on the 22nd that it will launch its new product, the Skin Perfecting Base Prep Cushion, as part of a strategic effort to penetrate the competitive base makeup market this summer. This launch comes at a time when the demand for makeup products that can withstand sweat and oil is surging, signaling a shift towards more resilient and long-lasting formulations.

This product combines the strengths of YUNJAC's best-selling Base Prep line—its adhesion, durability, and luminescence—to create a cushion that minimizes makeup breakdown in hot conditions. By allowing for buildable layers without compromising transparency, it aims to provide consumers with a fresh, natural appearance while enhancing skin texture over time.

The technological innovations at the core of this product lie in YUNJAC’s patented ingredients, Vegan Glue™ and Fitting Glue™, which enhance makeup adherence and smooth out skin texture. These innovations are crucial during the summer months, as they ensure a radiant complexion free from darkening effects, hence improving potential customer satisfaction and repeat purchase behavior.

Clinical tests have validated the product's claims, showing a 24-hour makeup retention capability alongside benefits such as transfer resistance and wrinkle smoothing. Such measurable outcomes ensure that YUNJAC can effectively position this product in an increasingly discerning market.

Noteworthy is that 66.5% of the cushion’s formulation is composed of skincare ingredients, including peptides for oil control and pore management, which aligns with the modern consumer's preference for multifunctional products. By incorporating glow-layer coating technology, the cushion also maintains hydration, further enhancing its market viability in a competitive landscape.

Moreover, YUNJAC has fortified its calming properties with proprietary ingredients like micro-pink algae and panthenol, fulfilling a clear consumer need for soothing products during summer's heat. The lightweight formulation passes breathable skin tests, making it an ideal choice for humid conditions.

This new product launch not only completes YUNJAC’s prep lineup—spanning skincare, sun care, and now cushion makeup—but also solidifies its position as a pioneer in the category. The brand intends to implement a systematic approach in layering usage for optimizing product synergy, thereby enhancing market competitiveness. A YUNJAC representative stated that this new product serves as a transformative milestone, extending brand strength from skincare into makeup, illustrating a robust strategic expansion.