Refilled Partners with Olive Young for Family Month Promotion

Refilled, a scalp care brand developed by Constant, announced on the 21st its participation in Olive Young's 'Family Month GIFT' promotion, running until April 30th. This initiative aims to tap into the rising demand for practical and effective scalp care solutions during a period known for gift-giving among families and friends.

The showcase product of this campaign is the 'Booster Pro' set, which features a hair tonic fortified with cADPR (cyclic ADP-ribose), a proprietary ingredient developed over 30 years. This cytokine care solution aims to alleviate hair loss symptoms. Priced competitively at 29,900 KRW, the kit includes both standard and refill options, enhancing its appeal through added coupon discounts while promoting sustainability by allowing for the recycling of containers.

Notably, the Booster Pro is designed for all scalp types and does not disrupt hormonal balance, making it suitable for users of all ages, including pregnant women. This product serves as a thoughtful gift for parents concerned about hair thinning due to aging, as well as for postpartum women dealing with hair changes and friends experiencing stress-related hair loss, further supporting its versatile market positioning.

Through this promotional activity, Refilled aims to broaden its consumer outreach across various age demographics, fostering a positive cycle from customer acquisition to purchase and repeat buying. Given the heightened interest in scalp management and initial hair loss concerns, the brand anticipates fulfilling a broad spectrum of consumer demand, from those new to hair care to dedicated scalp maintenance users.

Jeong Geun-sik, CEO of Constant, stated, “In this Family Month, we have participated in a campaign that offers both functionality and value, aimed at addressing the scalp concerns of parents and loved ones. We will continue to provide promotions that enable more people to experience differentiated hair loss care solutions.”

This strategic positioning not only highlights Refilled’s commitment to innovate within the scalp care sector but also signals an evolving trend in the beauty market, where functionality and value become paramount in consumer decision-making.