Celltrion Skin Cure Expands Offline Distribution at Musinsa Mega Store in Seongsu

Celltrion Skin Cure announced on the 24th that it will enter the 'Musinsa Mega Store Seongsu' in Seoul, marking a significant expansion of its offline distribution channels.

The Musinsa Mega Store Seongsu is a vast multi-complex space, extending from the basement to the fourth floor, encompassing approximately 2,000 pyeong. This outlet showcases Musinsa's strategy of merging fashion, beauty, and F&B, serving as a critical retail platform for online brands aiming to engage directly with both domestic and international consumers.

At the Musinsa Mega Store, Celltrion Skin Cure will present its flagship brands, Hanskin and Zipiderm. Hanskin is recognized for combining Celltrion's technological expertise with trend-driven product lines, addressing a variety of skin concerns while encouraging both improvement and expression.

The store will feature a range of Hanskin's key offerings, from cleansing products to skincare and makeup, including the 'Cleansing Oil & Blackhead' series and the unique PDRN line, which includes the 'PDRN Hyaluron Glow Serum' and the 'PDRN Hyaluron Glow Plumping Cream.' The extensive range features over 26 best-selling products aimed at enhancing customer experience and satisfaction.

Zipiderm will also showcase its dermal skincare solutions, leveraging Celltrion's bio-pharmaceutical capabilities. Featured products will include the EGF Skin Barrier Intensive Cream and other items from the EGF Skin Barrier line, emphasizing accessibility through travel kits and mini sizes.

A representative from Celltrion Skin Cure expressed that the opening of Musinsa's first offline beauty store is a meaningful collaboration. They aim to enhance product experience through various promotions both online and offline, including discounts via Musinsa coupons, which are expected to drive sales.

Starting with this partnership at Musinsa Mega Store Seongsu, Celltrion Skin Cure plans to sequentially expand the offline lineup of Hanskin and Zipiderm, continuously broadening consumer touchpoints through diverse distribution channels.