Centellian24 Expands U.S. Footprint with Ulta Beauty Partnership

Centellian24, a dermaceutical brand under Dongkook Pharmaceutical, announced on the 10th that it will enter 1,400 Ulta Beauty stores across the United States, marking a significant step in its North American market penetration.

Ulta Beauty stands as the largest specialized beauty retailer in the U.S., featuring a diverse portfolio that includes both global luxury brands and drugstore offerings. With over 500 beauty brands available, the entry of Centellian24 highlights the platform's appeal as a gateway for brands seeking to establish themselves in the U.S. market and the competitive advantage it offers through broad consumer exposure.

This entry represents Centellian24's first large-scale offline distribution initiative in the U.S., serving as a critical juncture for its global market strategy. Following the launch of its hallmark product, ‘Madeka Cream Time Reverse,’ in May, the brand is set to expand its lineup to include the PDRN line and Madeka Matcha line by August, demonstrating a robust product development strategy aimed at enhancing brand recognition and market reach.

The ‘Madeka Cream Time Reverse’ leverages over 50 years of skin science expertise from Dongkook Pharmaceutical, featuring the proprietary 병풀 사이언스 TECAnology™ which supports premium anti-aging solutions. The cream has achieved over 90 million units sold in South Korea, establishing itself as a best-seller and incorporating the core ingredient ‘Active-TECA™,’ which maximizes the benefits of TECA (a concentrated extract of Centella Asiatica) through a unique blend of five patented technologies. With 12 special ingredients derived from the centella plant, it addresses ten distinct skin concerns, positioning it uniquely in the skin care category.