Adapt Reports 4.2x Revenue Growth in Hong Kong Within Two Years

Adapt (ADAPT), a life solutions-focused D2C media commerce company led by CEO Park Jeong-ha, announced on the 10th that it achieved over a 4.2-fold revenue growth in Hong Kong within two years of its significant market entry in 2024. This impressive performance underscores Adapt's heightened competitiveness in the global market, particularly as it aligns with its strategic focus on Asian market penetration.

The recent sales results in Hong Kong reflect a successful execution of Adapt's unique formula for global success, with the company achieving its highest-ever performance in the first quarter of 2026 in the region. The operational strategy led to a 316% increase in sales this past quarter compared to the first quarter of 2024, marking a substantial rise in the brand’s foothold.

Adapt's strategic approach included validating local demand for K-inner beauty products through the 'Coleology Cutting Jelly' by Foodology prior to its comprehensive Hong Kong rollout. The company employed a two-track strategy in collaboration with OBgE, leveraging cross-category synergies to enhance market positioning and boost brand awareness.

In terms of brand contributions, Foodology accounted for 48.7% and OBgE made up 40.7% of total Hong Kong sales, indicating that these two brands drive almost 89.4% of the region's revenue for Adapt. This performance reinforces the brand's value proposition and positions it prominently in the competitive landscape.

Adapt's global achievement is especially notable following its successful market entries in Japan and Taiwan, where it established a strong presence. The company plans to leverage its accomplishments in Hong Kong to expand its global partnerships while bolstering its omnichannel distribution network centered around Foodology and OBgE, enhancing scalability and revenue potential.

In addition, Foodology, Adapt’s K-inner beauty brand, achieved remarkable success in Japan, ranking first in the food and supplement category for four consecutive quarters during the 2025 Qoo10 Mega Sale. Furthermore, its 'Coleology Cutting Jelly' maintained a number one position in review rankings for 24 consecutive weeks on the country’s leading beauty platform, AtCosme.

Meanwhile, OBgE has been redefining the male grooming image in Taiwan as a gender-neutral K-beauty brand. After nearly three years in the Taiwanese market, the brand reported an astounding 30-fold increase in annual revenue, demonstrating effective adaptation to local consumer preferences and market nuances.

Going forward, Adapt intends to continue its growth trajectory through ongoing collaborations with local distribution channels, such as Olive Young Global Mall sales and Amazon's Big Spring Sale, while utilizing data-driven D2C strategies to enhance customer retention and brand trust. A spokesperson for Adapt stated that the visible achievements in Hong Kong affirm the company's potential for growth in the Asian market and reinforce its commitment to solidifying its global market presence on the basis of sustained revenue growth.