AGE20’S Expands Consumer Access with Launch at Olive Young

AGE20’S announced on the 10th that it is expanding its market footprint by entering both online and offline stores of Olive Young with its global best-seller, the Signature Essence Pact Intense Cover. This strategic move aims to enhance consumer touchpoints and solidify its status in the competitive beauty landscape.

The Signature Essence Pact Intense Cover represents a fusion of foundation and essence, effectively positioning AGE20’S as a pioneer of the new ‘Essence Pact’ category. Since its launch in September 2013, the product has achieved remarkable success, surpassing cumulative sales of 240 million units by March 2026, affirming its position as the No. 1 foundation in South Korea.

This entry into Olive Young aligns with AGE20’S broader operational strategy, which is further validated by its consecutive top rankings in the purchasing volume survey conducted by Worldpanel by Numerator for Korean women from 2014 to 2025. Moreover, the product was recognized as the winner in the Makeup & Nail category at Cosmoprof Las Vegas 2025 Awards, showcasing its global competitiveness and market readiness.

The Essence Pact is distinguished by AGE20’S proprietary “Essence Pocket Technology,” which incorporates 71% essence within a solid foundation matrix. This innovation not only delivers a long-lasting glow but importantly enhances skincare benefits during makeup wear, catering to the growing consumer demand for hybrid cosmetics.

Clinical tests indicate the product’s efficacy, revealing a 4.2% improvement in skin moisture retention, a 28.2% enhancement in surface hydration, and an impressive 118.7% increase in skin glow. Additionally, it boasts 24-hour anti-darkening capabilities and superior makeup adherence, which aligns with evolving consumer preferences for durability in their beauty products.

AGE20’S emphasizes its commitment to both quality and consumer safety, applying a global standard formulation that excludes volatile silicone compounds recognized as restricted in Europe. The brand has also achieved certification from the Vegan Society, further enhancing its appeal in a market increasingly governed by ethical consumerism.

This move signals AGE20’S intent to redefine the competitive landscape by integrating skincare and makeup, thereby appealing to the sophisticated consumer looking for multifunctional products. As the beauty industry increasingly shifts towards holistic, experience-driven purchasing models, AGE20’S strategy underscores the importance of retail partnerships that enhance brand visibility and consumer accessibility, projecting a compelling model for future growth.