Abib Selects ILLIT’s Wonhee as New Brand Model for ‘Want it!’ Campaign

Abib announced on the 10th that it has selected Wonhee, a member of the group ILLIT, as its new brand model and is launching a campaign entitled ‘Want it!’. This strategic model selection is aimed at conveying Abib's evolving brand mood and message more sensitively.

Notably, Wonhee has consistently used Abib products since before her debut, allowing for a natural affinity that extends beyond typical advertising endorsements. This alignment suggests a meaningful connection between the brand and the model, which may enhance consumer trust and brand authenticity.

Alongside this appointment, Abib has unveiled its new campaign slogan ‘Want it!’. The slogan encapsulates the moments of certainty and preference that consumers ultimately gravitate towards amidst myriad beauty choices. Such a focus on personalization aligns with current consumer behavior trends favoring individual expression over generic offerings.

The campaign is designed to transcend a one-off consumer interaction by visually encapsulating the 'moments of taste' that compel customers to revisit the brand over time. As Abib’s products are positioned as integral to cultivating individual preferences, this approach could forge deeper emotional ties with consumers, improving customer lifetime value and retention.

An Abib representative stated, “This campaign aims to unfold the journey of discovering and affirming one’s unique preferences through Abib’s distinct emotional lens.” This positioning may not only appeal to existing customers but also attract new audiences seeking personalized beauty experiences that resonate with their lifestyles.

Visuals and campaign videos featuring Abib and Wonhee will be rolled out sequentially on official social media platforms. This strategic use of digital channels signals a shift towards community-driven marketing, essential for engaging contemporary consumers who prefer interactive brand experiences.

If successful, this could signal a broader industry trend towards experiential marketing strategies where brands leverage relatable figures to reinforce loyalty and community engagement, ultimately driving sales and growth in a competitive beauty landscape.