Better Lab Launches ONEOHOH at COSMO BEAUTY 2026 with Innovative Sleeping Pack

Better Lab announced on the 27th that it has officially launched its longevity beauty brand, ONEOHOH, during the COSMO BEAUTY 2026 in Seoul, unveiling its new product, the ‘Zacho ODQ Sleeping Pack.’ This introduction signifies a robust entry into the evolving landscape of home care solutions designed specifically for post-procedure skincare, which is rapidly gaining traction among consumers seeking effective at-home treatments.

The ‘Zacho ODQ Sleeping Pack’ serves as a hydrating gel-type overnight mask formulated explicitly for users with sensitive skin following cosmetic treatments. With key ingredients such as Zacho (Shikonin) and the ODQ complex, this product is engineered to provide hydration, soothing effects, and barrier care, aligning with current market demand for sensitive skin aftercare, a niche that is becoming increasingly significant in the K-beauty sector.

With Zacho being a cornerstone of traditional Korean skincare, Better Lab harnesses this ingredient's historical significance and modern clinical understanding to position its product as both culturally relevant and scientifically supported. The incorporation of Shikonin not only brings historical authenticity but also advances the brand’s narrative of leveraging traditional botanical knowledge to cater to contemporary skincare needs.

Formulating the ‘Zacho ODQ Sleeping Pack’ introduces the ‘ODQ complex,’ which combines Omega-3, Vitamin D, and Curcumin. Despite these ingredients' inherent challenges in cosmetic formulation—such as low lipophilicity and sensitivity to heat and light—the product employs Korea Kolmar's liposome delivery system and controlled release technology to stabilize these components, ensuring they effectively deliver their moisturizing and nourishing properties over an eight-hour period overnight. This strategic formulation approach enhances consumer trust by prioritizing product efficacy over quick fixes.

Intended for nighttime use as an overnight sleeping mask, the product's versatility also allows it to function as a cooling pack or hydrating primer during the day. This multi-functional aspect increases its practicality for consumers, encouraging repeated purchases as part of a daily skincare routine. By labeling this concept as ‘After Fit Care,’ ONEOHOH aims to penetrate the daily post-procedure skincare market, targeting consumers who seek sustained hydration and calming routines following professional treatments.

Better Lab plans to expand its distribution strategy in alignment with the growing need for daily home care solutions for sensitive skin post-treatment. The focus will be on specialized channels such as dermatology clinics, aesthetics centers, and pharmacies, aiming to capture a significant share of the home care market driven by rising consumer demand in this segment.

CEO Ok Ji-yoon of Better Lab emphasized that ONEOHOH represents a synthesis of traditional Korean ingredients and modern dermatological science, and the launch of the ‘Zacho ODQ Sleeping Pack’ is a foundational step towards expanding their product line that marries functionality with user-friendliness. This strategy indicates a clear commitment to pioneering the daily aftercare market, establishing a comprehensive portfolio of multi-faceted home care products in response to market needs.