Kaja Wins Best Powder Blush at 2026 SHAPE Skin Awards

Mimi Holdings, led by CEO Ha Hyung-seok, announced that its K-beauty makeup brand Kaja has been awarded Best Powder Blush for its 'Play Bento' at the 2026 SHAPE Skin Awards. This accolade was presented by SHAPE magazine, a leading U.S. health, wellness, and beauty publication, following rigorous testing of over 800 global beauty products by SHAPE editors and skincare experts over a four-week period.

The 'Play Bento' product is a pocket-sized sculpting trio that combines a powder blush, powder highlighter, and cream bronzer. Its innovative three-tier design, inspired by Japanese bento boxes, enhances portability and user convenience, while the inclusion of mango seed butter facilitates smooth application and natural blending. This strategic alignment with modern consumer preferences illustrates Kaja's adaptability in a competitive landscape.

SHAPE editors praised the product for its compact design, noting its suitability for keeping in gym bags without compromising on effective results, thus appealing to a lifestyle-driven consumer base. This feedback signals a potential for increased sales among on-the-go individuals seeking convenience without sacrificing quality.

Kaja was co-developed with Sephora in 2018 and has since established a foothold in North America, particularly appealing to the millennial and Gen Z demographics through distinctive product designs like the heart packaging and stamp-shaped blushes, previously recognized by Allure magazine's Best of Beauty Awards.

Furthermore, Kaja's foray into offline retail through the recent opening at Olive Young’s Pasadena location reflects a commitment to expanding its distribution network. Currently, Kaja products are available across major North American online and offline channels, including Sephora, Ulta Beauty, Target, Amazon, and TikTok Shop. This multi-channel strategy positions the brand effectively against competitors in a rapidly evolving market.

Ha Hyung-seok emphasized the importance of this award as a testament to Kaja’s product competitiveness and brand experience being recognized in the global market. He also indicated a continuous commitment to offering innovative K-beauty experiences to international consumers, which may enhance brand loyalty and repeat purchase potential.

This recognition at the SHAPE Skin Awards not only elevates Kaja's brand visibility but also signals a growing trend in the competitive K-beauty market, where innovative design and consumer-oriented products are key differentiators for future success.