CharDE Expands Global Consumer Reach by Entering Shilla Internet Duty-Free

CharDE announced on the 10th that it has entered Shilla Internet Duty-Free, marking a significant step in its strategy to broaden its global consumer touchpoints.

This expansion aligns with CharDE’s existing presence in over ten countries, including Japan, the United States, and Southeast Asia, through key global e-commerce platforms such as Amazon, TikTok Shop, Qoo10, and Shopee. The entry into the duty-free channel will facilitate interaction with international consumers visiting South Korea, thus enhancing CharDE's market penetration while leveraging the growing vanity consumption among tourists.

CharDE will be introducing key products at the Shilla Internet Duty-Free, including its leading anti-aging offerings: the NMN+ Lift Eye Cream and the Eye Bag Lift 1100 Shot Riddle Patch. The inclusion of these products not only improves their distribution footprint but also aligns with the current market trend towards enhanced efficacy in skincare, positioning CharDE as a forward-thinking player in the competitive beauty landscape.

The NMN+ Lift Eye Cream utilizes NMN (Nicotinamide Mononucleotide), a next-generation slow-aging ingredient, applying it through a device-type applicator for more effective eye care. This product architecture enhances user experience through innovative delivery systems, likely translating into higher customer retention and purchase frequency within an increasingly discerning consumer base.

Similarly, the Eye Bag Lift 1100 Shot Riddle Patch is formulated with CharDE's proprietary ingredient, LIFTOX, and incorporates 1,100 micro-shots designed for targeted care around the delicate eye area. This methodological approach to formulation could drive strong sales through perceived value and effectiveness, substantiating CharDE's competitive positioning in the anti-aging segment.