Yegreena's Han Sung-soo: Prioritizing People for Sustainable Growth

On the 4th, Han Sung-soo, CEO of Yegreena Co., Ltd., announced the company's strategic direction emphasizing its commitment to Environmental, Social, and Governance (ESG) management during the 10th session of the Baron Education ESG Expert Course. With a target revenue of 65 billion KRW this year, Yegreena is poised to reinforce its global market presence and operational integrity.

Han articulated the foundational corporate philosophy of Yegreena—'Inhwa (人和), Research, Practical Implementation'—and elucidated the company's robust ESG-based growth strategy. He underscored that 'Inhwa,' or harmonious relationships among team members, serves as the crux of organizational success, fostering trust and mutual respect, which collectively contribute to sustainable competitive advantage.

Founded in 2014, Yegreena has consistently leveraged advanced smart manufacturing technologies and rigorous quality assurance systems to fuel its growth trajectory, achieving a record revenue of 45.5 billion KRW in the previous year. This backdrop highlights the company’s operational excellence and commitment to quality as performance drivers.

The company recently initiated a formal ESG management declaration, with aspirations to further bolster its global quality certifications and accelerate entry into international markets. This escalation goes beyond mere compliance, aiming to deeply integrate ESG values into every facet of its operations, which is critical for long-term engagement with consumers and stakeholders alike.

Han stated, “ESG is not merely a declaration; it must seamlessly embody the philosophy, culture, and operational processes of the company.” His vision solidifies a framework for Yegreena to emerge as a trust-driven, socially responsible entity in the global beauty sector.

Moreover, Jeong Sun-ok, head of the K-ESG Standard Evaluation Institute, noted that Han’s presentation was significant for illustrating how ESG principles can be operationalized within industry strategies. She expressed commitment to fostering an ESG network through ongoing information exchange and business collaboration among participants, enhancing mutual growth.