Laneige Expands Footprint with First Global Flagship Store in Myeongdong

Laneige, the global beauty brand renowned for its innovative skincare solutions, has announced the opening of 'Laneige Seoul' in Myeongdong, marking its first global flagship store. This initiative aims not only to showcase the brand's philosophy, 'OPEN TO WONDER,' but also to immerse visitors in an advanced beauty space that highlights pioneering technology and hyper-personalized experiences.

Designed as a physical manifestation of Laneige's beauty science research and development, 'Laneige Seoul' offers visitors a unique opportunity to engage with varied hyper-personalization beauty services and products. The flagship store is strategically positioned to cater to the sophisticated demands of beauty consumers, utilizing its environment to create differentiated customer experiences that leverage the brand's strengths in skincare and technology integration.

The 'Bespoke Lip Sleeping Mask Swirl' area, inspired by ice cream bars, allows customers to blend various scents to create their own custom lip sleeping mask. Equipped with temperature control technology and nozzle engineering, the facility enables users to choose from 45 combinations, enhancing the engagement with Laneige's globally recognized products.

Offering 'Bespoke Neo' services, the store also allows customers to create personalized cushion foundations based on 150 color data sets. A 1:1 color analysis assists in pinpointing the optimal shade, which is then manufactured on-site with the assistance of a patented robot from Amorepacific, thus streamlining the production process and enhancing customer satisfaction.

Additionally, the 'Bespoke Cream Skin' service employs AI-driven skin analysis technology to assess individual skin conditions and recommend customized solutions from a palette of 25 combinations. Customers can experience tailored skincare products designed specifically for them in a mere 20 minutes, reinforcing the efficacy of in-store engagements.

According to Choi Pil-kyung, Vice President of the Amorepacific Laneige unit, 'Laneige Seoul' is conceived as more than just a retail space; it represents the future vision of beauty, technology, and design as encapsulated by Laneige. The flagship store aims to facilitate ongoing discovery for customers, ensuring that each visit reveals new experiences and personalized product offerings.

'Laneige Seoul,' located at 8 Gil 8, Myeongdong, will operate officially from the 5th, following an exclusive pre-opening for global customers. The bespoke services available at the flagship store can be reserved through the official Laneige website, positioning the brand to enhance customer engagement and retention through advanced service offerings.