CNP Accelerates Southeast Asia Expansion with Influencer Engagement Strategy

CNP, a derma-cosmetic brand under LG Household & Health Care, announced on the 10th that it is intensifying its expansion in Vietnam by enhancing collaborations with well-known influencers to boost its competitive position in the Southeast Asian market.

Recently, CNP hosted Vietnamese influencer Tun Pham, who boasts around 4.7 million followers on TikTok and 810,000 followers on Instagram, for an immersive brand tour. This collaboration is designed to deliver a distinct and differentiated brand value of 'high-performance derma-cosmetics' to Vietnamese consumers, extending beyond mere content creation.

During her visit, Tun Pham experienced CNP's advanced technology firsthand by touring LG Household & Health Care's headquarters, the LG Science Park research institute, beauty edit shops, and dermatology clinics. The real-time sharing of her journey through various social media platforms significantly bolstered CNP's professional image and brand trust among local fans, effectively promoting the brand's product competitiveness.

Previously, the collaboration yielded impressive results with CNP's Hero product, the Propolis Treatment Ampoule Essence, which gained considerable popularity in Vietnam. CNP's sales in Vietnam for Q1 saw an impressive 161% increase compared to the same period last year, with forecasts indicating sustained double-digit growth in Q2.

CNP plans to further fortify its market presence with another Hero line, 'Derma-Answer.' The brand aims to expand its portfolio by focusing on the local climate and skin characteristics, particularly with its whitening and blemish care specialized product, the Derma-Answer Pink Toning Ampoule, to establish a robust positioning as a high-performance premium derma brand.

A CNP brand representative stated, "We are committed to strengthening our competitive edge in Southeast Asia, including Vietnam, to elevate our status as a global derma brand. We will continue to convey CNP's unique brand value to the world through authentic collaborations with trusted local influencers."