Osulloc and Adidas Korea Host Successful Wellness Running Event in Jeju

Osulloc, a leading luxury tea brand in South Korea, successfully concluded a running event in collaboration with global sports brand Adidas Korea at the Jeju Hannam Tea Plantation. This event marked the celebration of Osulloc's "READY, MATCHA, GO" matcha campaign and the opening of its new tea house.

The event featured a diverse range of programs, including a welcome tea tasting, a sun shading curtain unveiling performance, a showcase of the 'Adizero EVO SL EXO', field running through tea plantations, a factory tour, and tea classes. These experiential activities targeted running influencers and media representatives, reinforcing the connection between running, tea, and a wellness-focused lifestyle.

The main highlight was the sun shading curtain unveiling performance, executed from a viewpoint that offered stunning vistas of the Hannam Tea Plantation, Hallasan Mountain, and the Jeju sea. As the curtain, shaped like the Adidas logo, was lifted, participants were captivated by the unveiling of Osulloc's shading cultivation techniques alongside the picturesque tea fields. This cultivation method enhances chlorophyll and amino acid levels in tea leaves by blocking sunlight for a certain period, resulting in vivid color and rich flavor. Osulloc leverages proprietary techniques to produce premium quality matcha.

Following the running segment, the attendees were guided through the Osulloc Tea Factory, where they learned about the entire process of transforming harvested tea leaves into a finished product, emphasizing Osulloc's production philosophy. The manufacturing facility in Jeju's Hannam Tea Plantation operates a comprehensive one-stop production system capable of processing, packaging, and shipping tea leaves grown locally.

The tea class allowed participants to savor sequential tastings of Sejak, Hojicha, and Matcha, providing a moment to recharge both body and mind post-run. Attendees enjoyed the rich flavors and aromatic diversity that each tea variety offers, highlighting the sensory experiences that tea can provide.

An Osulloc representative stated, "As running evolves into a lifestyle culture, tea is gaining recognition for its role as a daily ritual and wellness experience. In the future, Osulloc will continue to present various activities focusing on tea that enhance sensory lifestyle experiences." This remark emphasizes the strategic positioning of Osulloc within the wellness segment of the market.