Yunjac Expands Skincare Line with Innovative ‘Skin Perfecting Prep Cream’

On the 15th, Shinsagae International's advanced skincare brand Yunjac announced the launch of its latest product, the 'Skin Perfecting Prep Cream.' This introduction marks a significant expansion of the Prep technology into the skincare domain, complementing Yunjac's established expertise in makeup prep.

Since its debut of the 'Base Prep' in 2019, Yunjac has been instrumental in establishing a new category in the beauty industry, resonating strongly with the ‘화잘먹’ trend, which emphasizes makeup adherence and longevity. By pioneering the Prep market, Yunjac is strategically positioned to leverage this foundation for its new skincare innovations.

The 'Skin Perfecting Prep Cream' features a hydrating gel texture that absorbs seamlessly into the skin, establishing optimal moisture balance that prevents makeup from settling or becoming uneven. This positioning not only enhances repeat purchase potential due to its functional benefits but also aligns with growing consumer demand for multipurpose products in skincare.

Designed to deliver hydration to the skin's stratum corneum up to 30 layers deep, the cream strengthens the skin's moisture barrier while smoothing out roughness. These properties facilitate better adherence of any makeup applied afterward, indicating a clear retention strategy aimed at enhancing customer experience through extended makeup wear.

Yunjac has incorporated proprietary patented ingredients such as Barrierglue™ and the exosome-mimicking Micro Pink Algae™ into this new formula. Barrierglue™, derived from fermented Korean rice, aims to improve skin texture and health, while Micro Pink Algae™ is a cutting-edge ingredient developed collaboratively with teams from Sungkyunkwan University and Hanyang University. Together, these elements signal a robust research foundation aimed at enhancing product efficacy and differentiating Yunjac in a competitive landscape.

According to a spokesperson for Yunjac, this product goes beyond merely enhancing makeup adherence; it focuses on improving the fundamental skin barrier environment to create an optimal base for makeup application. This strategic emphasis on skincare reflects Yunjac's commitment to leveraging its years of skincare research to boost its global competitiveness.

In summary, Yunjac's strategic move to entre into the skincare segment with the 'Skin Perfecting Prep Cream' signals a significant industry shift toward products that integrate skincare with makeup functionality. This blend of innovative technology and market-savvy product development sets Yunjac on a path to not only engage existing customers but also attract new consumers seeking holistic beauty solutions.