AisoI Collaborates with Popular Character Babugamja on New Soothing Gel

AisoI announced on the 8th that it has partnered with the popular character Babugamja to promote its newly launched 'Purple Potato Cooling Soothing Gel.' This collaboration aims to communicate the product's benefits and key ingredient, purple potato, in a more approachable manner, leveraging the character's identity to create a stronger connection with consumers.

The 'Purple Potato Cooling Soothing Gel' incorporates high-anthocyanin purple potatoes sourced from Gangwon Province, which are designed to rapidly lower skin temperature and soothe irritated skin. Clinical tests show that the gel can reduce skin temperature by 5.6℃ shortly after application. It has also demonstrated effectiveness in calming post-laser treatment skin as well as improving damaged skin.

Utilizing triple moisturizing agents such as panthenol and allantoin, the gel helps to hydrate skin that is prone to dryness during the hot summer months, thereby contributing to maintaining a healthy skin condition. This functional benefit aligns with current consumer trends that favor multitasking skincare products, positioning AisoI favorably in a competitive market.

The collaboration will be promoted across various channels, including webtoon content, product detail pages, and creative advertising. By employing the Babugamja character, AisoI aims to convey the nuances of the purple potato's properties—namely its cooling and soothing effects—in an engaging manner, thereby expanding consumer touchpoints.

Babugamja's creator stated, "It is meaningful to collaborate with AisoI, a brand I trust for its gentle ingredients. Through this collaboration, I hope to inform consumers about the benefits of purple potato for skin cooling and soothing, all while delivering it through Babugamja's unique charm." This partnership reflects a strategic shift toward integrating character collaborations that enhance customer experience and product relatability.

Since its launch, the 'Purple Potato Cooling Soothing Gel' has garnered significant interest, achieving real-time sales rankings of first place on AisoI's official site. This positive customer reception underscores the efficacy of targeted collaborations between familiar characters and skincare products, suggesting a model that other brands might replicate in their own strategies.