Dongkook Pharmaceutical's Centellian24 Engages in North America with TikTok Shop K-Beauty Collective

Dongkook Pharmaceutical, led by CEO Song Joon-ho, announced on the 5th that its derma-cosmetic brand Centellian24 participated in the TikTok Shop K-Beauty Collective held in Dallas, USA, from the 5th to the 7th. This participation underscores the company's commitment to strengthening its foothold in the North American market.

The TikTok Shop-hosted event featured opportunities for local consumers and creators to experience various K-beauty brands and produce content. By operating a brand pop-up booth, Centellian24 showcased its flagship products, including the Madeca Cream Time Reverse and Expert Madeca Cream Active Renew PDRN, effectively aligning product visibility with consumer engagement.

During the event, over 250 creators visited the booth on the first day, engaging with key products directly. On the following days, which were open to the general public, the booth attracted an average of over 1,000 visitors daily. Attendees not only experienced the flagship products but also participated in a lucky draw event featuring the beauty device Madeca Prime Max, thereby increasing brand interaction.

Following this event, Dongkook Pharmaceutical plans to continue expanding its brand presence in North America. On June 10th, the company will host the TTS City Tour in New York for around 200 affiliates, fostering content creation and collaboration opportunities linked to TikTok Shop.

The initiatives will extend to June 11th when key affiliates, influencers, and editors are invited to an Open-house Breakfast event. This gathering aims to provide hands-on experiences with the Madeca Cream Time Reverse, Madeca Cream Time Reverse Zero, and other offerings from the PDRN and sun care lines.

A representative from Centellian24 stated, "Through this event, we effectively introduced our brand's competitiveness and product capabilities to North American consumers and global creators. We aim to enhance our positioning as a K-derm beauty brand in the North American market through various marketing activities linked to global platforms in the future."