Aekyung Industry Completes Merger with Subsidiary ONE THING

Aekyung Industry announced on the 15th that it has completed the merger with its subsidiary ONE THING as part of its strategy to enhance competitiveness in the skincare sector and promote global growth. This decision follows the completion of all merger procedures, which utilized a small-scale merger approach approved by the board, bypassing the need for a separate shareholders' meeting.

The timing of the merger aligns with the company's recent integration into the Taekwang Group, underscoring Aekyung's ambition to position itself as a 'global total beauty company.' By absorbing ONE THING, which Aekyung acquired in 2022, the company aims to streamline skincare operations and solidify brand competitiveness as part of a sustainable growth strategy.

Aekyung has recently restructured its cosmetics business organization, including the establishment of a dedicated skincare division and the development of a new marketing sector aimed at bolstering brand competitiveness. This shift indicates a commitment to enhancing operational efficiency while also deepening customer engagement through strategic marketing initiatives.

Post-merger, Aekyung plans to conduct a comprehensive portfolio review of its skincare brands, including ONE THING, and outline a long-term growth roadmap. This strategic evaluation is designed to identify and reinforce differentiated competitive advantages across its brand portfolio, fostering deeper connections with consumers.

ONE THING is set to redefine its brand identity, extending beyond a purely ingredient-focused label to position itself as a minimalistic yet sophisticated global skincare brand. Plans to expand its category offerings, especially around its flagship Centella line, signal a move towards diversifying its product range and reinforcing its brand heritage.

Furthermore, leveraging Aekyung's expertise in sales, marketing, research, and production, the company is enhancing its domestic and international channel strategies to lay the groundwork for accelerated growth in global markets. The integration of brand assets from both entities aims to enhance ONE THING’s competitiveness on the international stage.

An Aekyung representative stated, 'This merger is a strategic move to consolidate the capabilities of both companies and elevate the competitiveness of our skincare business.' The visionary goal is to cultivate ONE THING into a significant player in the global skincare market by fusing its brand assets with Aekyung's business acumen.

Additionally, on March 26, Aekyung outlined its commitment to aggressive investments following its affiliation with the Taekwang Group, aiming to increase the skincare sales ratio from 32% of total revenue last year to over 50% by 2028. ONE THING has been highlighted as a key brand for focused growth within this context.