CJ Olive Young Reports 11-Fold Increase in Foreign Customer Repeat Visits for Sale Events

CJ Olive Young announced on the 22nd that foreign customers revisiting for the All-Young Sale have increased by 11 times compared to three years ago, following data analysis with global tax refund leader Global Tax Free (GTF). This remarkable growth in repeat visitation points to evolving consumer engagement and loyalty among international buyers in the K-beauty market.

The All-Young Sale season has proven to be a compelling draw, with foreign tourist participation reporting an annual increase of 2 times over the last three years. Notably, the event has attracted over 6,200 international visitors who returned to Korea three times or more during the sale last year. Such behavior illustrates the importance of strategic timing in event planning, aligning with the tax refund procedures that necessitate a timely return for purchases, reinforcing a cycle of engagement for these consumers.

This burgeoning "All-Young Sale foreign fandom" can largely be attributed to the sale's unique scale and distinct shopping experience. Held quarterly (March, June, September, December), the sale features over 1,500 beauty brands providing firsthand insights into the latest K-beauty trends. The curated K-beauty experience during their visit and the product efficacy realized upon returning home have solidified customer trust, prompting repeat visits aligned with future sales.

As an integral part of the K-beauty narrative, the All-Young Sale contributes to the broader trend of "K-Dailycation," promoting consumption beyond Seoul. During the June sale period, sales at non-capital area stores surged by 72% compared to the previous year, significantly outpacing the national average growth of 45%. Simultaneously, international customers unable to visit Korea also capitalized on online sales, leading to an increase of over 180% in visitors to CJ Olive Young's global online mall.

To sustain this momentum, CJ Olive Young is committed to enhancing K-beauty curation for its foreign clientele and introducing shopping support technologies to elevate the shopping experience. This approach not only strengthens K-beauty but is also a vital element in the broader K-tourism strategy.

An Olive Young representative stated, "The increasing number of foreign customers returning to Korea for the All-Young Sale indicates that Olive Young has transcended the role of a K-beauty brand to become a content creator in its own right." Moving forward, Olive Young aims to leverage its unique capabilities to enhance tourist satisfaction while creating more touchpoints for global K-beauty brands and consumers.