LG Household & Health Care Drives Innovation by Unveiling Beauty and Wellness Startups

On the 18th, LG Household & Health Care announced its engagement in identifying promising beauty and wellness startups during the '2026 Seoul Open Innovation Launching Day' at COEX in Gangnam, Seoul. Conducted in collaboration with the Seoul Business Agency (SBA), the event provided a platform for startups interested in partnering with LG Household & Health Care to explore collaborative opportunities in the industry.

During the session, LG Household & Health Care outlined several strategic components aimed at fostering partnerships, including partnership directions, selection criteria, and specifics regarding Proof of Concept (PoC) and business verification processes. This initiative emphasizes the company's commitment to integrating innovative technological advancements within its operations.

LG Household & Health Care leveraged its brand power and extensive global network, articulating how collaboration could yield distinct competitive advantages. The company boasts R&D capabilities and established presences in 13 countries, indicating a robust framework for expanding startup innovations internationally. Additionally, by operating a diverse portfolio that spans cosmetics, household products, and beverages, LG is positioned to intersect with startup innovations effectively.

Targeted areas for startup recruitment include beauty tech, AI, consumer tech, and healthcare technologies, which can enhance consumers' quality of life. The initiative is explicitly open to diverse sectors, encouraging participation from any company that possesses technology aimed at improving consumer experiences.

Selected startups will receive support from the SBA amounting to 10 million KRW, along with assistance in validating their technology and evaluating business viability from LG Household & Health Care. Should their projects yield positive outcomes, the potential for strategic collaboration and investment will be considered further.

This initiative signals LG Household & Health Care's strategic shift toward becoming a 'Science-Driven Beauty & Wellness Company'. The goal is to discover and cultivate startups that align with this vision, assuring future growth potential in the rapidly evolving market.

An LG Household & Health Care representative stated that the fusion of the company's brand strength with the speed and creativity intrinsic to startups will maximize synergy. The initiative seeks to attract consumer-centric technology and ideas without restrictions, potentially reshaping the landscape of the beauty and wellness sector.