Cosmax Group Accelerates Global Market Penetration with Innovative Ingredients and Formulations

Cosmax Group announced on the 23rd that it is intensifying its global strategy in the health supplement market by leveraging advanced wellness technologies. The company demonstrated its capabilities at the recent HNC 2026 (Healthplex Expo 2026, Natural & Nutraceutical Products China 2026) held in Shanghai from the 15th to the 17th.

The HNC, recognized as Asia's largest B2B fair for health supplements, attracted major global players from raw material suppliers to research, development, and production service providers. By showcasing a one-stop booth featuring innovative formulations and proprietary ingredients, Cosmax Group effectively highlighted its global competencies.

During the expo, Cosmax's focused representation through its ODM subsidiaries, Cosmax NBT and Cosmax Bio, centered around the theme “COSMAX Science of Wellness: Advanced Tech in Your Daily Routine.” This strategic positioning enhances its client engagement by aligning closely with market trends and consumer demands.

By integrating strengths from both subsidiaries, Cosmax emphasized its role as a 'total health partner' responsible for planning, development, production, and supply. The outcome was significant, with approximately 500 brands engaging in product development consultations, reinforcing Cosmax’s identity as a global ODM partner.

The booth featured six thematic zones: Materials, Formulations, Wellness, Life Cycle, Global, and CBEC, allowing attendees to gain a comprehensive understanding of Cosmax Group's capabilities within the health supplement sector. These themes facilitate targeted engagement, which is instrumental in positioning Cosmax as a leader in innovation-driven solutions.

In the Materials zone, Cosmax showcased its proprietary ingredients like Re:PDRN, AGEs Blocker (ages blocker comprising a complex of chamomile, goji berry, and fig extracts), and THEOLIM (a lime cacao extract) among others, which highlight the versatility of its formulations addressing both inner beauty and mental care.

Significantly, Cosmax presented new tablet forms like 'a:dam' and 'mini-tab' as well as oral dissolvable formats like 'som-tab', thus reinforcing its commitment to innovative delivery systems. The overall portfolio, spanning age-specific solutions from infants to the elderly in the Life Cycle zone, underscores their technological expertise.

Cosmax's representation of its manufacturing infrastructure across Korea, China, Australia, and the United States in the Global zone emphasizes the company’s strategic focus on international capabilities. A company representative stated, “It was meaningful to showcase the integration of Cosmax NBT and Cosmax Bio’s innovations during HNC, as we aim to solidify Cosmax Group’s position in both the Chinese and global health supplement markets through customized material and formulation innovations.”