Korea Otsuka's UROS Launches All-in-One Skin Breezy Lotion for Summer

Korea Otsuka Pharmaceutical announced on the 10th that its men’s total skincare brand, UROS, has launched a new product: the Skin Breezy Lotion, designed specifically to meet the skincare needs of men during the summer months. This all-in-one moisturizer integrates hydrating, cooling, pore care, skin brightening, and aftershave functionalities.

Summer brings high temperatures and intense UV exposure, which often leads to increased oil production, elevated skin temperatures, and concerns such as shine, enlarged pores, and post-shave irritation. In response, UROS has developed the Skin Breezy Lotion to cater to these specific consumer pain points, reinforcing its commitment to men's skincare.

The term 'Skin Breezy' is derived from the English word 'breezy,' which connotes a light and fresh feeling, aligning with the product’s objective to provide a lightweight application and refreshing skin condition, ideally suited for warm-weather use. As the men's skincare segment continues to evolve, this strategic positioning is crucial for brand differentiation.

This new formulation features a hydrating water-based texture that offers rapid absorption without greasiness, enhancing user experience. Clinical trials showed a significant reduction in skin temperature, averaging a decrease of 4.6°C immediately after application, along with a 24.1% improvement in the appearance of enlarged pores. Such findings can positively influence customer satisfaction and retention, critical metrics for ongoing brand loyalty.

Additionally, the Skin Breezy Lotion contains AMP, a key ingredient that enhances hydration capability, while incorporating tranexamic acid for skin tone improvement. The product is offered in a 120ml size, accessible through Olive Young's offline and online stores nationwide, as well as through Naver's brand store. This omnichannel distribution enhances market penetration and offers strategic alignment with both online and offline retail trends.

As expressed by a UROS representative, the Skin Breezy Lotion has been developed with a comprehensive approach to tackle summer-related skin issues for men, providing a much-needed solution for those hesitant to engage in skincare routines due to concerns of stickiness or shine. This encapsulates broader behavioral trends where men are increasingly seeking uncomplicated skincare solutions.

Founded in 2012, UROS has positioned itself as a key player in the men's total skincare market, receiving accolades for customer loyalty in the Men's Care category at the Korea Consumer Forum in both 2025 and 2026. The brand’s flagship skincare products, including its all-in-one moisturizer, have achieved cumulative sales of 12 million units, signaling robust market demand and potential for continued growth in a competitive landscape.