3CE's Gummy Oil Tint Sets New Sales Records Post-Launch

Global K-beauty color brand 3CE announced on the 10th that its new product, the Gummy Oil Tint, has achieved record sales shortly after launch, solidifying its position as a hit product in the lip makeup market for the first half of the year.

Inspired by gummy candies, the Gummy Oil Tint boasts a clear and vivid layering application, characterized by a lightweight and uniformly adhering oil formula. This product, available in a total of 11 colors reflecting consumer preferences, aims to capitalize on the growing demand for versatile lip products within the market.

Consumer response has been overwhelmingly positive since the launch. During the pre-launch promotion on Naver Brand Store's 'New Arrivals Week,' the Gummy Oil Tint ranked first in overall sales across the 3CE store, leading to the brand achieving its highest-ever monthly revenue and product volume sold post-launch. From April 6 to 19, sales in the lip category on Naver Brand Store surged by 138% compared to the same period last year, and as of the end of May, the product continued to show a growth trend of 53%.

The success of the Gummy Oil Tint also extended to Olive Young, where sales during the launch event from April 20 to 26 increased by 70.1% year-on-year, marking significant achievements in both unit sales and revenue compared to previous 3CE launches in 2024. Following the conclusion of the promotion, the product secured the third position in the overall ranking within the makeup category on Olive Young's online store, with 3CE's online sales through Olive Young showing a stable growth of 34% year-on-year by the third week of June.

Consumer satisfaction levels are notably high, with the product receiving an average rating of 4.7 out of 5 as of the end of June. Feedback highlights the lightweight and non-sticky nature of the oil formulation, with comments such as "It provides a naturally transparent gloss" reflecting positive consumer sentiment regarding its texture and usability.