AmorePacific Group Achieves Record Sales During Amazon Prime Day 2026

AmorePacific Group announced on the 10th that it achieved record sales during the Amazon Prime Day 2026, demonstrating its growing presence in the U.S. and European markets and reinforcing its digital competitiveness. This year, major brands such as Laneige, COSRX, and Illyun, along with emerging brands like Mise en Scène and Etude, reported significant sales increases.

During the Amazon Prime Day event from June 23 to 26, the group's sales in the U.S. rose by 20% compared to the previous year. Laneige’s flagship products, 'Lip Glowy Balm' and 'Lip Sleeping Mask,' secured the top two positions in the lip balm category. Additionally, COSRX's 'Snail Mucin Serum' ranked 26th across the beauty and personal care sector, showcasing effective category penetration.

Illyun reported impressive growth of 197%, with its 'Ceramide Ato Concentrated Cream' ranking 5th in facial moisturizers and 35th overall in the beauty and personal care category. Likewise, Estra's 'Atobarrier Cream' secured a 10th position in facial moisturizers and contributed to a 128% increase in overall brand sales.

The European market also showed robust momentum, with group sales surging 22% during Amazon Prime Day. Specifically, COSRX’s 'Ultra Light Invisible Sunscreen' achieved the top spot in the sunscreen category and ranked 4th overall, signaling strong product-market fit.

With sales increases driven largely by popular products like the 'Atobarrier Cream' and 'Ceramide Ato Concentrated Cream,' Illyun and Estra played pivotal roles in achieving a remarkable 164% sales growth in Europe. Key product search interest amplified, as terms such as 'Illyun Moisturizer' and 'Mise en Scène Hair Serum' saw significantly heightened consumer engagement compared to the prior year.

AmorePacific Group is committed to its long-term vision of 'Create New Beauty' by enhancing its leadership in the global beauty and wellness market. The organization is advancing strategic initiatives including focused cultivation of core global markets (Everyone Global), strengthening holistic beauty solutions, R&D in bio-technology for anti-aging (Ageless), agile organizational innovation (AMORE Spark), and transitioning to AI-based operations (AI First).